Why Sports Facility
Hackers Exists.
"We built this for operators who saw the plateau and decided to stop waiting for it to fix itself."
— Sports Facility Hackers
A Note From Francis.
I run B.A.L.L. League — a competitive basketball league based in Southern California. I've been connected to The Map Sports Facility in Garden Grove for years. I've seen what happens when a facility is run well and what happens when it isn't. The operators who struggle aren't struggling because they don't work hard. They're struggling because the playbook they inherited is a decade out of date.
This book is the playbook I wish existed when we were building. It's built for operators who are serious about their facilities — not hobbyists, not part-timers, not people who stumbled into this. Operators who want to build a real business on top of a real asset.
If that's you, keep reading.
— Francis San Diego, Founder, Sports Facility Hackers
This book is for sports facility operators who are done being told that court rental is enough. You've built something real — courts, systems, a reputation in your community — and you know there's more in it than you're currently extracting. You just haven't had the full map.
You don't need to be tech-savvy. You don't need a big budget. You don't need a marketing team. You need a clear picture of every revenue stream your facility can support, and a practical sequence for turning them on one at a time.
That's what this book is.
Chapters 1 and 2 are free — no email, no gate, no catch. Chapter 1 explains why court rental revenue has plateaued and why the old fixes don't work. Chapter 2 maps all ten revenue streams available to your facility.
Chapters 3 through 10 unlock with one email — instantly, free, on this device. No credit card, no trial. Enter your email once on the home page and the entire rest of the playbook opens up.
Chapter 10 is where it all comes together. By the time you finish it, you'll have a complete picture of what a fully-activated facility looks like — and what it takes to run one at scale. That's where BALL OS enters the picture. And the Addendum at the very end puts the whole system on a single page.
This playbook is the first layer of something bigger. Sports Facility Hackers — the book you're reading and the operator community around it — is the education layer. It teaches the moves: the streams, the league engine, the broadcast build, the membership models.
BALLNetwork is the second layer — the free public network where amateur sports lives. Players carry a Player Passport: a verified record of their real games, stats, badges, and highlights that follows them across every league, division, and team they ever join. Facilities get a public profile that works like a storefront — your courts, hours, leagues, and events, where new players discover you. Joining is free.
BALL OS is the third layer — the paid operating system that runs the building: booking, scheduling, scoring, league registration, display boards, broadcast, and revenue operations on one spine. It's where everything this book teaches becomes something you operate instead of something you juggle.
Every chapter stands on its own — you don't need the other layers to get value from the book. But if you want the whole system on one page, the Addendum at the end of this playbook is the map. It's free, ungated, and built to be sent to another operator.
Sports Facility Hackers is a community for operators who refuse to accept the plateau. We don't just rent courts. We build businesses on top of courts. We run leagues, host tournaments, sign sponsors, stream games, and build member communities — and we do it in a way the old guard hasn't figured out yet.
The Founders program is open to the first 25 operators who want to be part of the first cohort. Founders get lifetime access to the community, locked-for-life pricing on BALL OS, and direct access to Francis during the build phase. Details are at sportsfacilityhackers.com/founders.
If you're ready to start: Chapter 1 is waiting.
Unlock The Full Playbook.
Chapters 3 through 10 unlock instantly with one email — free, on this device. No credit card, no trial, no catch.
Unlock Now →